Tag: Writing

Writing for mobile and social audiences

Social Media Illustration

Online readers aren’t typical readers. The nature of mobile and social is that readers on both platforms are on the move and pressed for time. They’re looking for instant information, news, and bits of entertainment — with an emphasis on “instant.” Naturally, writing for mobile and social takes a different approach than writing traditional prose.  … Read More

Stop wasting money on press releases that aren’t newsworthy

Newspaper Picture

The Truth About Press Releases We’ve all seen our share of cringe-worthy press releases that have no hope of being covered, yet PR pros continue to write and distribute them. It costs hundreds to distribute press releases to a news service. Not only this, but if the releases aren’t written in house, it costs hundreds more to hire… Read More

West Africa’s leading airline announces sponsorship of MUIPR’s master class at Social Media Week Lagos

Arik Air, West Africa’s leading airline, announced that it is a sponsor of MUIPR’s master class in writing and communication, at the annual Social Media Week conference in Lagos. The event — which is being promoted using the official hashtags #SMWComms and #SMWAfrica — will take place on Thursday, February 26, from 12 to 1:00… Read More

Live streams, instant video, 140 characters of text are the new normal for the social mobile age

Remember when you would deploy 1000 plus words of content in your press releases?   How about when you used to spend copious amounts of money on advertisers and their agencies for prime placement on TV, national newspapers, and magazines?   Those outrageous days of sending all your news to print and utilizing traditional broadcast… Read More

Here’s What’s Ahead for Social Media and Technology in Quarter One of the New Year

It is going to be an exciting quarter one for the global technology world.   From the Consumer Electronics Show this month in Las Vegas, Nevada; to the Social Media Week Conference (SMW) occurring between February 23 and 27, in 22 cities around the world; and the SXSW Interactive taking place in Austin, Texas, between… Read More