On September 1, Google unveiled a new logo. The tech giant decided that an upgrade was needed to help keep their image up to date with how users interact with company’s many platforms.

 

Google is long past operating as a search engine composed of a text box on a plain white background. As the company has evolved and rolled out products such as Gmail, Chrome, Google+, Maps, and Android, users interact with the company in diverse ways every day. Google felt that the symbol they use as a representation of the company should adequately reflect its evolution.

 

The new logo features a toned down, softer color scheme and a new, custom made sans-serif font. The letters have been made more rounded and flat to take away the 3-D effect of the previous logo. Google kept its famous blue, red, yellow, blue, green, red color sequence. The new look invokes a more streamlined, simplistic and innocent feel than the old logo. The new “compact” version of the logo, displayed at the top of your web browser, is a block “G,” which is equal parts red, blue, green, and yellow.

 

Google hopes that through their updated logo, users will get a better understanding of when the tech company is working for them.

 

 

 

Everyone uses Google for different reasons, so the company logo must convey a message that appeals to all. The new logo, having been met with mixed reactions, is meant show the public the ways Google extends a helping hand in their day-to-day lives.

 

What do you think of Google’s new logo? Feel free to leave a comment or to find me on Twitter @Andrew_Morse4