With the prevalent use of social media in nearly every aspect of life, it’s no surprise that social media sites are oftentimes used for marketing or advertising purposes. Generally, if a person frequently posts about a particular major league sports team or a band, then he/she will likely see advertisements for either concert tickets or deals on tickets for sports matches.
 
Arguably the juggernaut of all social media, Facebook has over two billion users and until recently that number showed no apparent signs of slowing down. However, since the fallout from a recent revelation that Facebook knowingly sold data on 50+ million users to pro-Trump firm, Cambridge Analytica, without notifying users, Facebook has found itself in a ton of trouble.
 
Since then, many users have expressed outrage over the misuse of user information for the benefit of a third party and, more importantly that Facebook’s actions are a huge breach of privacy. Not surprisingly, several companies that utilize Facebook for social media marketing, have deleted their Facebook pages.   
 
The most notable of corporate departures from Facebook were SpaceX and Tesla, two world-changing companies owned by business magnate Elon Musk. The two pages, which had over five million followers combined, were deleted due to concerns over privacy and Musk’s personal dislike of Facebook.
 

An image of Facebook CEO Mark Zuckerberg

Facebook CEO Mark Zuckerberg (USA Today)

Another big name to depart from Facebook is adult entertainment giant, Playboy Entertainment. With a following of over 25 million users and disagreements over strict guidelines of acceptable posting on Facebook — relative to Playboy’s more risque content —  NPR reported that Playboy did not wish to be complicit in exposing them (the followers) to the reported practices.” 
 
Due to negative PR that Facebook received from revelations about Cambridge Analytica’s access to user information, the company’s stock declined in value by about 18 percent, resulting in an $80 billion loss from the company’s total market value.
 
Facebook CEO Mark Zuckerberg eventually commented on the scandal promising to “secure the platform further” and, implement better policies on privacy; yet his comments did not seem to directly touch upon selling user data to Cambridge Analytica.
 
That said, this scandal will only increase the number of social media skeptics who are often wary about privacy on these platforms, despite how Zuckerberg and the entirety of Facebook handle this very dire situation.  

 

How do you feel about the Facebook data scandal? Tell me on Twitter at @CaptainKasoff.