A new app recently started getting attention as the “Tinder for cuddling”; the platonic meet-up app of the location-based social app world.

 

Cuddlr was essentially created as a pressure-free way for people to find others in their vicinity who were interested in connecting but solely platonically. It sought to be a tool users could find handy in the event that they just needed a hug or a cuddle — literally.

 

Cuddlr introduces a novel idea, particularly in the midst of apps focused on romance-centered interaction. However, even while the app is built on quite a cute concept, the unfortunate reality is that it didn’t take too long on the app market for Cuddlr to transform into an app with far less innocent — and far more inappropriate — use than that for which it was intended.

 

Perhaps this inability of the app to serve the purpose it hoped to serve is rooted in the fact that Cuddlr is ultimately complicating what should be a simple human connection. While in the modern world, social apps and websites may come in handy for finding romance or more intimate connections which it’s not as easy to stumble upon in day to day life, Cuddlr seeks to use the same approach for a far less intimate form of human connection; a connection so simple that it shouldn’t need an app in order for it to exist in the first place.

 

Cuddlr was created as an app which could allow people to meet up for a simple hug or a cuddle, entirely platonically (huffingtonpost.com)

Cuddlr was created as an app which could allow people to meet up for a simple hug or a cuddle, entirely platonically (huffingtonpost.com)

There’s also an undeniable fact that, for some odd reason, the prospect of meeting a complete stranger for the purpose of cuddling seems to be far more awkward when considered realistically than doing so in the hopes of establishing a romance. While the former would seemingly be the less strange of the two given that it implies less commitment and fewer expectations, this doesn’t seem to be the case.

 

While Cuddlr may thus seem slightly ineffective and unrealistic in these senses, what is realistic is the idea on which the app is based. It is not untrue that we have largely lost our ability to connect with one another naturally, even on a basic, platonic level. Cuddlr’s attempt to address social interaction from this angle signifies a clear underlying desire to revive even the simplest human connections which we seem to have lost touch with.

 

However many would argue that the divide which has developed between human beings at large has a lot to do with the rise of technology. As people become more attached to their computers, smartphones, and other gadgets, it becomes less common to see people actually interacting in the real world. Meanwhile, Cuddlr’s attempt to address this rift comes in the form of the thing that may have caused the problem to begin with. It is an interesting paradox: we are attempting to reverse the detachment that’s come about due presumably to factors like technology, but one of the best ways we know to do so is through creating a social application based on technology.

 

Whether Cuddlr will be able to thrive in the app world as a tool which accomplishes what it intended to accomplish is still unclear. What is clear is that while it is based on a simple concept, Cuddlr’s underlying suggestions about our society, and what our society has come to lack over time, go a lot deeper than what we see on its surface.

 

How do you feel about Cuddlr? Would you use it? Share your thoughts below or tweet me @tamarahoumi