The nature of dating has changed in the wake of more emerging websites and apps like Match and Tinder. And while dating sites and apps are constantly seeking to offer users something new, all largely have one thing in common: users have the ability to judge potential matches based on profile pictures. This is where the latest dating app has deviated from the norm.

 

Willow encourages users to respond to questions and converse with one another before selecting to reveal their photos to one another (macworld.com)

Willow encourages users to respond to questions and converse with one another before selecting to reveal their photos to one another (macworld.com)

The new Willow app has made its way onto the online dating scene with the goal of helping users build relationships based fundamentally on personality as opposed to looks. It is hardly the first dating app to place a value on linking people according to personal details, personality traits, and interests. However, it is the first that seeks to let users build initial connections based solely on those factors.

 

Willow is based on a Q&A-style format by which users can post questions that appear on the feeds of other users who may then respond to the questions that catch their attention. The idea is to encourage conversation between users before allowing them to reveal their photos to one another.

 

Willow allows users to list preferences based on gender, age, and location, as well as to pick questions to answer based on categories or to select questions at random. Questions can range from simple questions about things like your favorite movie to more thought-provoking questions, like those that ask you to identify personal heroes that have shaped your life.

 

With so many dating sites out there, it is refreshing to see one that is building a brand based on positive values. Namely, Willow is taking a fresh approach to online dating by placing greater importance on personal and emotional connections between individuals than physical attraction between them.


How do you think users can benefit from Willow’s fresh approach to online dating? Share your thoughts below or tweet me @tamarahoumi