Each week, our editorial team scours the Web for entrepreneurial wisdom. We get excited when women dominate the field, moving our society one step further away from denoting the term ‘female’ before business leader or entrepreneur or CEO. That’s something that is important to us at MUIPR; we envision a business landscape where women lead as much as their male counterparts. We’re not leaning in so much as promoting a new reality.


This week, “Digital Royalty” titan Amy Jo Martin invades our radar. Martin founded her digital platform to help companies, celebrities, professional sports leagues, teams and athletes build, measure and monetize their digital universes. A few of her most searched clients include Shaquille O’Neal, Dwayne “The Rock” Johnson, the Chicago White Sox, and the Arizona Cardinals, among others.


Martin doesn’t just spit sports lingo, she delivers the most customized social media strategy to her clients. Not only is she a digital PR maven, Martin also penned a New York Times Bestseller. “Renegades Write the Rulesdebuted in October 2012, and she has been formally speaking on the topics of entrepreneurship and branding ever since.


In celebration of her company’s five-year anniversary, Martin took to “Digital Royalty’s” website to share some of the best advice she’s learned from the daily grind. Martin recalls:

“Someone once told me it’s impossible to have a successful family life, personal life and career life. They said, “Work, family, self. Pick two, you can’t have all three”. Well, that inspired me to have all three and avoid compartmentalizing the important areas of life along the way.”


In order to balance those three mega-important facets of her life, Martin developed “Digital Royalty” and never looked back. Some of her most poignant advice from the past five years includes the following five lessons:


1. Get comfortable with being uncomfortable. When you start your company, there will be a thousand things each day that you’ve never done.

2. Your team is everything. Spend a great deal of time making sure the right people are on the bus and in the right seats

3. When we practice humility, our growth is accelerated.

4. Just because you can do it all, doesn’t mean you should. Realize what you’re uniquely qualified to do and delegate or outsource the rest as soon as you can.

5. Don’t forget why you started your company. Remind yourself daily. (Or hourly if needed!)


Parting advice that rings constant and true resides in the ultimate “hustle factor,” which Martin delineates as “often your differentiating factor. Work hard. Where passion, purpose and skill collide, bliss resides.”  That is a lesson that will never go out of style.


What do you think of Amy Jo Martin’s massive success with “Digital Royalty?” Which female entrepreneur would you like us to feature next? Share your thoughts in the comments or tweet me @Kelseymbro