Naked Juice Ad (www.mediabistro.com)

One of the most popular phrases Naked Juice used in their advertisements was the phrase, “Naked. Nothing to hide.” The public is now finding that might not true, and the truth about Naked Juice may surprise you.

 

In a lawsuit filed by Sara Sandys (on behalf of herself and others) against Naked Juice Co., Pepsi Co. Inc., Pepsi Co. lost a nine million dollar lawsuit due to false advertising on their Naked Juice labels.

 

Their advertisements and labeling claimed that they were “all natural,” with “NO GMO” (Genetically Modified) ingredients. They also advertised that it contained “100% juice.”

 

Among so many arguments of their false advertising, perhaps the most definitive example is that defendant, Pepsi Co., promises on their label that the beverage contains three blackberries in every 15.2 oz. serving, yet there is more Fibersol-2 (a proprietary synthetic digestion-resistant fiber) in Naked Juice than any ingredient derived from blackberries.

 

According to the Washingtonian,

“The Natalie Pappas v. Naked Juice Co. of Glendora class-action lawsuit emerged in the fall of 2011. The plaintiff alleged that Naked Juices were hiding GMO and synthetic ingredients, including zinc oxide, ascorbic acid, and calcium pantothenate, which is produced from formaldehyde.”

 

The tally has been confirmed that there are up to 11 chemical additives in their “all natural, 100% juice” beverage.

 

Here is the truth about formaldehyde: it can cause cancer. According to the National Cancer Institute, it is named a known carcinogen (which means it can cause cancer) by the U.S. Environmental Protection Agency and the International Agency for Research on Cancer.

 

Formaldehyde in its purest form, is a colorless, flammable gas with a distinct odor. It is generally used in household items, like plywood, glues and adhesives, paper product coatings, and certain insulation. It is also commonly used in an industrial fungicide, germicide, and disinfectant, and as a preservative in mortuaries and medical laboratories.

 

That is just one of the chemicals they have added in their “natural” beverage.

 

These are not trace chemicals, either. According to the Court House News document of the case, “defendants inserted substantial amounts of these synthetic substances in its juices, not just trace amounts.”

 

Furthermore, the safety of consuming these additives and chemicals was not what was being argued. By mislabeling their product, consumers might be unwillingly consenting to consuming ingredients they are not being made aware of.

 

Even if you read the fine print on the label, one might easily interpret it to mean that these ingredients are found in nature and are therefore natural and safe. Because consumers do not have the ability or the resources to test the juice before consuming it, it is required that companies make it clear what is in the products.

 

In accordance with the lawsuit, anyone who has purchased Naked Juice between the dates of Sept. 27, 2007 and Aug. 19, 2013 is entitled to compensation. If you can provide proof of purchase, you can be awarded up to $75, and $45 with no proof of purchase. To file a claim, click here.

 

What do you think of this lawsuit? Will you purchase Naked Juice now that you know what’s really in it? Let me know in the comments below or tweet me @kateeb790!