Fashion is an art form. It is a way for designers to tell a story, make a statement, and express themselves and their ideas. For rising designer and entrepreneur Kristen Alyce, the story being told through her garments could not be a more fresh idea in fashion: turning trash into couture.

 

Alyce launched her company, Garbage Gone Glam, with the intention of creating one-of-a-kind dresses for marketing events using nothing but recycled materials. Rather than fabric, Alyce constructs her garments using materials like old magazines, candy wrappers, egg cartons, concert tickets, coffee filters, and plastic bags. The result is a range of colorful, eccentric garments unlike anything you’ve seen, all of which range from about $500 – $1500.

 

Among Alyce's clients is a West Palm Beach Hyundai dealership, for whom she created this gown out of brochures and seatbelts (dailymail.co.uk)

Among Alyce’s clients is a West Palm Beach Hyundai dealership, for whom she created this gown out of brochures and seatbelts (dailymail.co.uk)

While a major driving force in Alyce’s desire to start Garbage Gone Glam was her goal of approaching recycling in an innovative way, her fashion brand is built on more than sustainability. It is also built on the goal of giving other brands a new way to market themselves and stand apart from competitors.

 

By creating custom dresses for business clients to be used at special events like trade shows, Garbage Gone Glam gives brands a chance to demonstrate their own commitment to sustainability. Moreover, it allows them to do so in a tremendously creative way, ensuring that they will be making an impression on audiences. This is invaluable, considering that memorability is essential to any good marketing campaign or effort to promote brand presence and recognition.

 

In a sense, Garbage Gone Glam manages to embody, all at once, the essentials of fashion, PR, and sustainability.

 

What do you think of Garbage Gone Glam’s one-of-a-kind recycled garments? How do you think they can play a valuable role for companies in marketing and brand awareness? Share your thoughts below or tweet me @tamarahoumi